Don’t know the backstory? The year was 2018, and the Swedish YouTuber PewDiePie declared war against the Indian music company T-Series, who were about to pass him in having the most subscribers on YouTube. With the diss song “bitch lasagna” he proved that one single man can destroy a big corporate entity if he uses the right memes. The rest is history. Bitch Lasagna.
Here’s the equation:
Bitch Lasagna => B.L. => Best Level
It’s simply the Best Level song.
And PewDiePie is simply the Best Level YouTube. Why?
Because he is the biggest YouTuber, but the least afraid to lose his position.
Explained in more detail: He has such a huge amount of people listening to him, but is at the same time one of the most free-spoken and carefree people on the platform. How can he be so relaxed with what he’s saying when he knows so many listens to him? Or maybe a better question, how come so many YouTubers without even a fraction of PewDiePie’s influence cautiously protect their career by staying far away from all controversy, when PewDiePie has so much more to lose and still doesn’t care?
“Bitch Lasagna” is a really silly song, and doesn’t really go that hard lyrically for being a diss (if going against a huge company wasn’t “hard” enough to start with):
“Bobs or vegana, whichever will it be?
Sit the fuck down, T-Series, I’m here to spill the real tea (Uh)
You tryna dethrone me from spot on number one
But you India you lose, so best think you haven’t won
When I’m through with you we’re gonna be completely fuckin’ done
‘Cause we only just begun, I review you: *clap clap*
Zero, bye bitch, gone
So come on T-Series, looking hungry for some drama
Here, let me serve you bitch lasagna“
(lyrics from Genius)
It’s actually in the following song from the PewDiePie vs T-Series war where he starts to diss for real. In “Congratulations” PewDiePie and his friends celebrate T-Series for finally having beaten him in amount of subscribers. But mostly it’s a diss track. And mostly against the whole nation of India.
“T-Series can eat a dick (Still not defamation)
Suck my fucking Swedish meatballs (Still not defamation, yum)
Did you know that Indians have poo-poo in their brains?
That’s a blatant racist lie
Yeah, but still not defamation! (Woo)”
Fellow YouTuber Dave from “Boyinaband” joins in the end of the song and lays some bars, and you should really watch his explanation of the song’s intentionally stupid lyrics to get some perspective, and to see some funny behind the stage footage (watch between 3:02 and 6:36 in this video).
“India got YouTube figured out, that’s sick, son
How ’bout next you figure how to fix the caste system? (Oof)
Maybe all those ads will solve your crippling poverty
But looking at T-Series’ past, I’m guessing not probably
But never mind the poor people, we just here to party
Just here to pop some bottles with the Nine-Year-Old Army”
Other YouTubers are struggling to be successful. You must be creative and daring while still pleasing advertisers, sell out a bit but not too much, behave correctly to not lose your good reputation, keep a consistent quality, upload constantly and become viral at the same time. Or? Above all of these stands PewDiePie, says lyrics like “Indians have poo-poo in their brains” and wins the whole game (not just YouTube, but also the game of being magnificent).
It’s cool to see that kind of person at the top of YouTube. Top level people aren’t always like that. They could just as easily be ruthless businessmen or abusing movie directors, or people like the journalists at the big newspaper who in 2017 attacked PewDiePie with false claims and out-of-context quotes in an attempt to destroy his reputation for clicks and money. When this happened, PewDiePie could easily have been the kind of person to adapt and apologize to save his career, but no. He decided to be more honest and more himself, as he stated in the video responding to his mistreatment by the media: “This year I said to myself, I’m gonna be more honest. I’m not gonna keep smiling to the media. I’m gonna be more open about things. And I knew there was gonna be a price to pay for that.” (paraphrased). He could, and probably did, lose a lot by speaking honestly about media and the people with power, but he won in something that’s not measurable: realness.
That’s the kind of person who has ruled (kind off) the world’s biggest video platform and the second most visited website (source) for the last ten years. If everyone with PewDiePie’s kind of power was as real as him, things would be much easier.