5 principles for creating art & entertainment in 2026

1. Business to enable art, not art to enable business
- Don't forget why you do it (it's not to earn money, for example). And don't accept any excuses from your brain for getting around it. For example, if you start to believe you have to change your art into something you like less so it can make money, because you need money to be able to create what you want in the future, don't. That's your mind trying to trick you towards material rewards, don't listen to it.

2. Aim high
- Remind yourself of greatness by looking at great things people have done before, or you'll automatically think average. But don't idolize them too much, or you won't be able to surpass them. Then, define your own ambition.

3. Art & entertainment, nothing else
- Don't divide your time between your main purpose (creating something great) and the more or less related side-things. Everything else will come if you put 100% of your time into creating something great.

4. Don't follow trends
- Just don't do it. Those who influence others create things from scratch out of their own ideas.

5. Don't react & comment, do & create
- None of the above, or anything else you say, matters if you don't put it into action.

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