Second-person and third-person music (feat. You’ll Melt More!)

In the music video for “Hamidashi PARADISE” by You’ll Melt More!, you’re encouraged to take part of it like a game. You choose your favorite member, “drag” the screen to make choices, and get a unique storyline depending on it (and you’ll probably get a bad ending). It’s the most int […]

Top 100 K-pop music videos by girl groups (2009-2022)

NOTE: Because 100 embedded YouTube videos was too much for browsers to handle, I use small thumbnails that you can click on instead to watch the videos. Here it is: The list! I’ve locked myself into the magical world of K-pop, and used the whole last month to binge-watch almost all K-pop music vid […]

What makes K-pop music videos so great? Here’s the answer!

How come K-pop music videos are so great? This question has boggled scientists (me) for years (about a month), and to find the answer I decided to dig deep. During an intense month I watched all music videos by over 100 K-pop girl groups (around a third of all of them, according to the K-pop databas […]