What makes K-pop music videos so great? Here’s the answer!

How come K-pop music videos are so great? This question has boggled scientists (me) for years (about a month), and to find the answer I decided to dig deep. During an intense month I watched all music videos by over 100 K-pop girl groups (around a third of all of them, according to the K-popContinue reading “What makes K-pop music videos so great? Here’s the answer!”