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Category Archives: music videos


Red Velvet's music videos are like movies... and like music videos

When I showed someone I know a Red Velvet music video, he said that "K-pop music videos look like movies". I guess there was something with the color grading, the grainyness and the overall vibe that made him feel like that. Red Velvet's recent music videos are also way more like movies than most ot […]



Jessica Jung's "Wonderland" - music video analysis and general admiration

When I researched SM Entertainment last year, I got into Girls' Generation, but I didn't write about them because I didn't want to confuse with too much information. So I focused on talking about Red Velvet. Red Velvet is a very weird group, but Girls' Generation is something different, they're like […]



What makes K-pop music videos so great? Here’s the answer!

How come K-pop music videos are so great? This question has boggled scientists (me) for years (about a month), and to find the answer I decided to dig deep. During an intense month I watched all music videos by over 100 K-pop girl groups (around a third of all of them, according to the K-pop databas […]



Top 100 K-pop music videos by girl groups (2009-2022)

NOTE: Because 100 embedded YouTube videos was too much for browsers to handle, I use small thumbnails that you can click on instead to watch the videos. Here it is: The list! I’ve locked myself into the magical world of K-pop, and used the whole last month to binge-watch almost all K-pop music vid […]



How was this music video made? Here’s my guess (“Pink Life” by Pink Guy)

Hi! Have you ever looked at a music video and wondered how it was made? Apparently, that’s easy to figure out. A great example of a good music video is “Pink Life” by Pink Guy (also known as Filthy Frank, also known as Joji). Let’s start with a diagram: […]



Second-person and third-person music (feat. You’ll Melt More!)

In the music video for “Hamidashi PARADISE” by You’ll Melt More!, you’re encouraged to take part of it like a game. You choose your favorite member, “drag” the screen to make choices, and get a unique storyline depending on it (and you’ll probably get a bad ending). It’s the most int […]