Deep dive: Toby Keith

I remember him from Swedish television, late 00s. He refused to look up from under his hat, and got verbally attacked by Swedish comedian Sissela Kyle, who didn’t like Keith’s patriotic views. “You’re allowed to love your country, but you don’t have to view yourself as better than everyone […]

Deep dive: Gucci Mane

Schoochie! He’s not the most well-known rapper, and he hasn’t really created any critically acclaimed masterpieces, but he kind of created the whole trap genre. He may sound similar to many others in the genre today, but in the early 00s he was quite unique. Not even “Trap Musik” by T.I., kn […]

What makes K-pop music videos so great? Here’s the answer!

How come K-pop music videos are so great? This question has boggled scientists (me) for years (about a month), and to find the answer I decided to dig deep. During an intense month I watched all music videos by over 100 K-pop girl groups (around a third of all of them, according to the K-pop databas […]