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Category Archives: deep dive


I love SM Entertainment

Last year I wrote a text about the best and most timeless K-pop girl groups, and later I realized that almost all groups I mentioned there are produced by the company SM Entertainment. It seems like they're the ones making the most creative and fun things in the genre. Many of the things that make K […]



Which K-pop girl groups have aged well, and which have faded away? I listened to them all to find out!

Nostalgia tells you a false history, for example it could make you believe that K-pop's absolute peak was around 2012, or 2015, or 2019, or whichever was your year, but the thing is that it wasn't. Most music from your favorite time period actually stinked, even if it maybe didn't feel like that at […]



What makes K-pop music videos so great? Here’s the answer!

How come K-pop music videos are so great? This question has boggled scientists (me) for years (about a month), and to find the answer I decided to dig deep. During an intense month I watched all music videos by over 100 K-pop girl groups (around a third of all of them, according to the K-pop databas […]



Deep dive: Gucci Mane

Schoochie! He’s not the most well-known rapper, and he hasn’t really created any critically acclaimed masterpieces, but he kind of created the whole trap genre. He may sound similar to many others in the genre today, but in the early 00s he was quite unique. Not even “Trap Musik” by T.I., kn […]



Deep dive: Toby Keith

I remember him from Swedish television, late 00s. He refused to look up from under his hat, and got verbally attacked by Swedish comedian Sissela Kyle, who didn’t like Keith’s patriotic views. “You’re allowed to love your country, but you don’t have to view yourself as better than everyone […]